Sokin Hires Corpay's Christopher Morris as CRO as Embedded Revenue Hits 40%

Embedded partnerships now generate 40% of Sokin's new U.S. revenue, and the payments company has hired the man it believes can push that number higher. Christopher Morris joins as Chief Revenue Officer after serving as Chief Growth Officer, Payment Solutions at Corpay Cross-Border, the company announced.

Morris brings more than 20 years in international payments, foreign exchange and commercial growth. At Sokin, he will run the global commercial organization: sales, customer onboarding, relationship management and revenue operations.

Why Morris, specifically?

The hire is not generic executive churn. At Corpay, Morris built an embedded payments partnership business in North America and then expanded it into a global operation. That track record maps directly onto Sokin's two-track strategy: serving businesses that manage international financial operations directly, and technology platforms that embed payment capabilities into their own products.

CEO Vroon Modgill made the logic explicit. "Chris has taken a partner business from a single region to a global one," he said. "As more platforms build Sokin into their own products, that's exactly the experience we need running our commercial team."

Morris framed his move around the company's technical ambitions rather than its title inflation. "What resonated most with me was Sokin's work on agentic treasury and building the infrastructure layer for financial institutions and fintechs," he said. He added that he has "long wanted to join a business willing to invest behind" his point of view on how financial infrastructure and cross-border payments should work.

Who else moved?

The CRO appointment comes with three further changes to the executive bench:

• Peter Daunton, previously Chief Product Officer, becomes Chief Strategy Officer.
• Benedict Kelly joins as Chief Product Officer from Thredd, an issuer processing platform, where he was Vice President of Product Management.
• Taina Biggs joins as Vice President, Global Brand and Communications, from enterprise software provider MANTL, where she was VP of Marketing; earlier she led communications across the Americas for Wise.

Four appointments at once. Companies rarely do this for housekeeping reasons.

What is the business underneath?

Sokin, founded in 2019 by Modgill and operating from eight offices worldwide, provides financial infrastructure across more than 170 countries and over 70 currencies. The platform supports balances in 28 currencies, with interest-earning capabilities for eligible balances in U.S. dollars, British pounds and euros.

The company processes more than $11 billion in annual money movement through infrastructure that includes stablecoin-to-fiat settlement, under licenses held across 36 countries. It has raised more than $100 million from investors including Morgan Stanley Expansion Capital and Prysm Capital.

Note the sourcing on the 40% embedded-revenue figure: it is a company claim, not an audited disclosure, and no methodology or baseline period accompanied it. Treat it as a founder-level assertion until Sokin publishes supporting detail.

The more concrete strategic thread is agentic treasury. Sokin is developing capabilities designed to let AI-powered tools and automated systems support financial decision-making and transaction execution. Modgill's framing covers the full spread of intended customers: "We're building the financial infrastructure businesses use to transact, manage and optimize money, whether that's a finance team running treasury in-house, a platform embedding us in its product or an AI agent acting on a company's behalf," he said.

What comes next?

The stated intent is expansion of the embedded payments business plus development of AI-enabled financial infrastructure for international customers. Morris's mandate, in practice, is converting a 40% new-revenue share into a durable global partnership machine, while Kelly's product team decides whether agentic treasury becomes product or press release.