DALI Appoints Ben Davidson Senior Sales Manager for U.K. Custom Installation

DALI has named Ben Davidson Senior Sales Manager, Custom Installation (CI), for the U.K., effective Nov. 16, 2026. He joins the Danish loudspeaker maker's U.K. sales team and takes responsibility for both the DALI and Lyngdorf Audio product ranges.

The hire signals where DALI sees growth. Beginning Nov. 2, 2026, the company assumes additional distribution responsibilities for Lyngdorf Audio products in the U.K., adding account management for installers and system integrators to its existing specialist retail partnerships. Davidson's remit covers that expanded channel.

Who is Ben Davidson?

Davidson arrives with a resume built inside the British high-end audio trade. He has held commercial and product roles at Bowers & Wilkins, Monitor Audio and AWE-Europe. His most recent post was three years at AWE-Europe as head of elite dealers, a role that put him in direct contact with the installer and specialist dealer base DALI now wants to deepen ties with.

In the new job, Davidson will work with installation partners on DALI's custom installation loudspeakers and electronics, plus Lyngdorf's electronics portfolio.

"I'm delighted to be joining DALI at a time when they are building their custom installation business at speed," Davidson said. "There is a huge amount for installers to explore across DALI's CI speaker range, together with the Lyngdorf range, and I'm looking forward to helping partners make the most of that opportunity."

What does this change for U.K. installers?

The practical shift is account coverage. From Nov. 2, installer and system-integrator accounts for Lyngdorf products route through DALI's own U.K. operation rather than sitting with the previous distribution arrangement, while specialist retail partners continue as before. One hire now owns both product lines at the point of contact.

Davidson framed the role as relationship-first. "I'm excited to get to know DALI's installation partners, understand their businesses, and work with the U.K. team to build on the many opportunities ahead," he said.

The context

The appointment lands two weeks after the distribution change takes effect, sequencing that suggests DALI wants a dedicated CI sales lead in place as the added Lyngdorf responsibilities go live. Davidson's three years managing elite dealers at AWE-Europe give him an existing network among the U.K. installers he will now call on for a competitor-turned-employer.

DALI has not disclosed revenue targets, headcount for the U.K. team, or the size of the installer partner base Davidson will manage. Those figures, if released, will indicate how heavily the company is weighting the CI channel against its specialist retail business.

For now, the company points partners to www.dali-speakers.com for product information, and U.K. installers evaluating the combined DALI-Lyngdorf lineup will meet their new account lead in mid-November.