P&O Ferries has appointed Dominic Tucker to a trade sales role focused on boosting the company's business-to-business sales, Travel Weekly reports.

The hire puts a named senior seller at the center of P&O Ferries' effort to grow B2B revenue — a segment that includes freight forwarders, travel agents, and corporate clients booking cross-Channel and Irish Sea capacity. Tucker's remit covers trade relationships, the distribution channel through which a significant share of ferry inventory moves in the UK market.

For context on why this matters commercially: ferry operators sell through two broad routes. Direct digital sales capture consumer bookings, while trade channels — agents, intermediaries, and freight partners — drive volume that is cheaper to acquire but harder to control. A dedicated trade appointment signals P&O Ferries is prioritizing that second lane.

The announcement itself is brief. Travel Weekly's report confirms the appointment and the purpose — boosting B2B sales — but does not publish specifics on Tucker's prior roles, the size of the team he will manage, revenue targets attached to the position, or the reporting line. Those details remain with the company.

What the move does establish is organizational intent. Trade sales roles at ferry operators typically carry responsibility for agent commission structures, negotiated corporate rates, and group freight contracts. Whether Tucker's mandate extends across all of those categories, or concentrates on one, will shape how quickly the appointment translates into measurable pipeline change.

The hire fits a broader pattern in UK travel and transport: operators rebuilding commercial teams as corporate and agent booking volumes recover from pandemic-era lows. Companies that cut trade-facing headcount during 2020–2021 have spent the past two years re-adding it, often with sharper B2B targets than before.

For B2B sales leaders watching the sector, the relevant question is methodological, not rhetorical. Travel Weekly attributes the appointment directly; P&O Ferries has not, in this report, disclosed the baseline B2B revenue figure Tucker is expected to grow, the deal stages he will own, or the timeline for results. Until the company publishes those numbers, the appointment stands as a stated strategic priority — measured intent, with the metrics still asserted rather than evidenced.

Expect follow-up detail on targets and team structure as Tucker settles into the role and P&O Ferries' next trading update arrives.